Media Engineering presenta una soluzione tecnologica avanzata per migliorare formazione, informazione e patient journey nel settore Life Sciences
An integrated and synergistic system
Physical interaction, immersive visualization, generative artificial intelligence
The solution is based on a three-layer technological integration:
1. Tablet with a 3D map of the human body
Through an intuitive touch interface, the user (physician, medical representative, trainer, or patient) can select specific areas of the human body (e.g., shoulder, chest, leg). Each selection is geolocated on a visual hotspot.
When tapped, a realistic visual asset is activated, for example, a lesion, a side effect, or a visible pathology.
2. Real-time holographic avatar
In parallel, a holographic AI avatar is physically projected using holographic technology. The character comes to life and delivers an explanation synchronized with the content selected on the tablet.
The tone is clinical, yet accessible
3. Conversational AI for in-depth insights
The most advanced element of the solution is the ability to interact directly with the avatar by activating a generative AI module.
The system can answer questions, provide clinical details, or expand on the information in real time, based on the visual content being displayed.
This enables a true doctor–digital interaction, where the avatar becomes a virtual clinical assistant, capable of educating, explaining, and guiding.
Where it can be applied
The solution is designed to integrate naturally into a variety of professional settings.
It can be used in medical and scientific training,for example by medical representatives and MSLs, to make presentations more effective, clearer, and visually memorable.
In congresses and clinical demos, it represents an innovative tool to clearly and immediately illustrate how a treatment works, the mechanism of action of a drug, or the evidence of a lesion.
It also proves highly valuable in doctor–patient communication: it helps explain therapies more effectively, reduces communication gaps, and can support greater patient adherence.
Finally, it can be applied in onboarding contexts within hospital departments, outpatient clinics, or rehabilitation centers, to introduce therapeutic pathways in a more engaging and easily understandable way.,
