Media Engineering's talk on AI, training and immersive environments for Pharma.
On September 26, 2025, Media Engineering took part in the Digital Insight Lab, the event promoted by AboutPharma to explore the digital evolution of the Life Sciences sector. An important opportunity to discuss how Artificial Intelligence and immersive technologies are reshaping models of communication, training and interaction in the healthcare and pharmaceutical fields.
During the meeting, our CEO Antonio Franzese gave a talk in dialogue with Linda, our AI avatar, sharing with the audience the results of some projects already up and running and the prospects AI can open up for pharmaceutical companies, CROs, healthcare organizations and patient associations.
The solutions presented: conversational AI, virtual agents and immersive environments
In his talk, Antonio showed how conversational AI can be used to create intelligent agents able to interact with healthcare professionals, patients and stakeholders in a natural, reliable and personalized way. These tools are increasingly in demand to:
- manage automated interactions in the patient journey;
- support scientific information processes;
- foster engagement and retention in training activities;
- simplify access to internal content and tools for doctors and staff.
To complete the picture, we presented our experiences with immersive environments used in contexts of medical education, device training and institutional communication: interactive digital spaces that make understanding and participation easier, even in complex settings.
A stimulating and constructive exchange
Our talk generated great interest, leading to numerous requests for further discussion from the participants. But the real value of the event was in the exchange: the guests present shared extremely relevant experiences, projects and reflections, contributing to a concrete debate on how to bring real innovation to pharma, without falling into hype or unrealistic promises.
At Media Engineering, we believe AI must be designed to measure, with ethics and strategic vision. The Digital Insight Lab was an important step in this direction.
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