The AI Trends That Will Drive Business Strategy in 2026

AI is no longer a pilot project — it is becoming part of everyday business processes. Here are the key trends shaping company strategies in 2026 and beyond.
OpenAI Tests New Advertising Models Inside ChatGPT

Preview – OpenAI tests ads in ChatGPT (EN) March 25, 2026·AI for Business·2 min read How advertising could become part of our conversations with artificial intelligence. AI-based platforms are becoming increasingly central to people’s digital lives. That’s why OpenAI is exploring new ways to integrate advertising models within ChatGPT, looking for a balance between economic […]
Claude Remembers Who You Are. And Now It’s Inside Excel and PowerPoint

Preview – Claude memory + Excel/PowerPoint (EN) March 25, 2026·AI for Business·3 min read You know that frustrating feeling of having to explain everything from scratch every time you open a new chat with an AI assistant? “I work in marketing.” “I handle events.” “Our tone of voice is institutional but warm.” “Remember that our […]
Sora Is Shutting Down. The Lesson for Any Corporate AI Project.

Preview – Sora shuts down March 25, 2026·AI for Business·3 min read Around 15 million dollars a day to generate 2.1 million over its entire life. The story of Sora is a wake-up call for any company investing in AI. On March 24, 2026, OpenAI shut down Sora. Operating cost: about 15 million dollars a […]