The challenge of Media Engineering with Augmented Reality

It possible to use augmented reality (or AR) through simple, light and wearable devices with sensors and GPS, like a tablet, for example. If you frame any marker – as a QR code or an AR tag – with your device’s video camera, you will receive some information in the form of numbers, texts and notifications about reality around us.

On the basis of this principle, we have started to work on a new project about augmented reality with so much attention and passion: it consists in a software dedicated to medicine that will support pharmaceutical sales forces. The technology used will allow us to see the direct effects of some medicines on human body, by using a fresh approach. This form of tracking relies on technologies such as GPS, accelerometer, gyroscope and more complex image processing algorithms, to place virtual objects or information in the environment.

Media Engineering
Media Engineering
Accelera la trasformazione digitale.

Siamo una società italiana specializzata in comunicazione digitale innovativa: avatar AI, intelligenza artificiale applicata, olografia e formazione digitale per aziende che vogliono comunicare in modo memorabile ed efficace.

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