Technological innovation in support of the pharmaceutical industry

Media Engineering’s contribution to the pharmaceutical industry

A “journey driven by innovation” — this is how we can define the path that the pharmaceutical sector has been pursuing for quite some time.

Within this digitalization journey undertaken by the Pharma industry, Media Engineering makes a significant contribution. The company brings over twenty years of experience in the field of technology and innovation.

“Supporting clients in the integration of digital services aimed at optimizing work processes” has been its mission since as far back as 2001, guiding and inspiring the company in its daily activities.

The pharmaceutical sector is one of Media Engineering’s main areas of focus, which is why the company has been supporting and driving its digital transformation for many years. Media Engineering studies and designs cutting-edge solutions capable of delivering not only technological advancement, but also the uniqueness of a creative and competitive product.

 

Today, several pharmaceutical companies rely on Media Engineering’s digital solutions, which provide numerous advantages, particularly in terms of engagement optimization and through multiple communication formats such as webinars, AR (augmented reality), VR (virtual reality), and 3D experiences.

The use of digital technologies in the pharmaceutical industry

The 3D reconstruction of a drug’s mechanism of action at an anatomical level has helped many physicians fully understand the product’s characteristics, ultimately supporting their purchasing decisions. Even greater engagement is achieved through the use of virtual reality, which is also employed in pharmaceutical marketing to deliver an immersive and interactive training experience. The reconstruction of a virtual environment, within which users can move and explore through the use of a headset, significantly improves the audience’s level of attention and, once again, enables a deeper understanding of the effectiveness of an active ingredient. In addition, holographic techniques, enabled by 3D holography, are increasingly replacing traditional advertising displays, providing a high-impact communication tool. In fact, the pandemic has given an incredible boost to digital transformation, breaking old paradigms and further encouraging the use of technology in support of marketing and communication

The revolution of pharmaceutical marketing – DigITS

The most groundbreaking innovation among the digital solutions offered by Media Engineering is undoubtedly DigITS™. A technology designed for pharmaceutical marketing, developed to renew and redefine the communication strategies adopted to date. A solution capable of facilitating processes, streamlining interactions, and enhancing the effectiveness of communication within the pharmaceutical sector.

With DigITS, your sales force can easily communicate with its target audience by simply sending a link.

This allows physicians to follow the sales representative’s presentation directly on their own device.

All materials are already stored within the app, constantly updated, ensuring continuous alignment and up-to-date information also across the company’s internal departments.

In short, DigITS™ is all this and much more.
It is what has revolutionized pharmaceutical marketing!

Take your sales force into the future of digital Pharma.

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MEDIA ENGINEERING

TRA LE CANDIDATE AZIENDE VINCITRICI DEL “PREMIO ECCELLENZE ITALIANE NEL BUSINESS”

Il 24 Giugno 2022 si terrà la prima edizione del “PREMIO ECCELLENZE ITALIANE NEL BUSINESS”, un evento unico nel suo genere volto a premiare le eccellenze nel mondo del business.

Le aziende candidate sono state valutate sulla base di valori quali: l’ eccellenza, la prosperità, l’ etica professionale, il servizio, lo spirito d’ innovazione ma soprattutto la capacità di trasformare le difficoltà in opportunità.

Tra centinaia di aziende candidate, Media Engineering è stata selezionata tra le aziende vincitrici.

E’ stata per noi una sorpresa ma soprattutto una grossa soddisfazione ricevere questa candidatura in un anno così speciale: il festeggiamento dei nostri 20 anni di attività.

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