Marketing no longer picks tools. It governs agents. And are Italian companies ready?

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July 8, 2026·AI for Business·2 min read Marketing no longer asks which tool to add to the stack. It asks how to make AI operate inside the organization in a scalable and responsible way. There’s a sentence in the Snowflake 2026 report, quoted by ImpresaCity on July 2, worth reading carefully: “The most advanced marketing […]

AI WEEK 2026: What We Brought (and What We Took Home)

May 26, 2026·Events·4 min read There’s something you don’t expect when you bring an AI avatar to a trade fair with 30,000 people. It’s not the technology that stops people. It’s curiosity. That genuine, slightly shy curiosity you see in the eyes of someone who approaches the stand without quite knowing what to expect, and […]

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